I’m a big fan of the self made, grass roots, dig deep business mentality. I’ve always admired the dedication and drive that is required to see you through to success. I recently watched a DVD by Element Skateboard’s called Make It Count. Element caught my eye a few years back and I really dig their presence in the industry. Make it Count is less of a skate video and more of a company biography and an in depth look into the gradual success of an influential brand. Whether you skateboard or not, this is a great DVD to see. You can purchase it from Element or on Amazon and you can view the trailer right here. Be prepared for inspiration!