Vans is just one of those companies that no matter how large they seem to get they remain grounded to their roots. As part of their tradition of creating custom kicks since 1966 Vans is offering to let YOU design your own shoes. They have an interactive shoes designer on their website that allows you to create new styles and show you realtime pricing on your fancy new kicks. Pretty cool way to show your loyal customers that they are appreciated. Go check it out at Vans.com and happy 10.10.10 to you all!

I’m a big fan of the self made, grass roots, dig deep business mentality. I’ve always admired the dedication and drive that is required to see you through to success. I recently watched a DVD by Element Skateboard’s called Make It Count. Element caught my eye a few years back and I really dig their presence in the industry. Make it Count is less of a skate video and more of a company biography and an in depth look into the gradual success of an influential brand. Whether you skateboard or not, this is a great DVD to see. You can purchase it from Element or on Amazon and you can view the trailer right here. Be prepared for inspiration!