Jennifer Nessler, founder and creator
In a career that has spanned nearly 25 years, Jennifer Nessler knew from early on that she could provide an online presence to an industry that was struggling to reach new markets.
The Lodi Woodbridge Winegrape Commission hired Jennifer as an administrative assistant in 1995 to take care of a multitude of office duties, one of which involved marketing the LWWC. In an effort to expand its reach, it was decided to hire an outside designer to create the organization’s website. When the new site didn’t meet expectations, Jennifer stepped up and built a functional, user-friendly site. And her business was born.
As she was still building her client base, Jennifer went to work for the Chilean Fresh Fruit Association (CFFA) in 1999. She worked as the organization’s assistant marketing director, managing office staff and merchandisers across the United States and Canada as well as cross promotions such as Chilean fresh fruit and Robert Mondavi’s Chilean wine. The position gave her the ability to work on in-store merchandising and cross-promotion checks with the merchandisers since she routinely went to various regions to work on those marketing programs.
And then came a pivotal moment in Jennifer’s career. She had the idea to create a website that listed in-depth information on fruit varietals and each one’s nutritional value as well as recipes. The project was halted when the budget and time ran out.
“I had planned on staying on with CFFA to maintain this website and continue with marketing, but when the project was shut down, I realized this is what I want to do and ONLY what I want to do. I decided to officially create my own business and do web and graphic design full-time,” Jennifer said.
In 2003, AgriDesigns Web Development and Design was born. For 16 years she has helped hundreds of wineries, orchards, farms and various other businesses find their homes online.
In 2019 potential customers began to tell me that they weren’t initially contacting me because they thought I only worked with ag business. I quickly began to realize I was missing out on a lot of work due to my business name so in 2020, with a love for design and the ocean, Make Waves Design LLC was created. With an ever-evolving virtual landscape to navigate, Jennifer has remained committed to helping her clients — no matter what industry they’re in — stay relevant and engaged with customers.
Jennifer is an animal lover and donates her time to maintain the Animal Friends Connection Humane Society’s website. In 2019 she founded the Lodi Stockton Professionals Network, a networking group focused on building relationships within the Lodi and Stockton community. In 2021 Jennifer joined the team for the Helping One Woman – Lodi Chapter and donates her time to help women who have experienced an irreplaceable loss.
Despite her busy career, Jennifer maintains a bustling household, cherishing every moment with her loving husband, daughter and twin boys, four rescue dogs, and 1 rescue kitty. The family takes time away by camping and traveling when they can.
Some of our Awesome Clients
In a sea full of websites, stand out and make waves.
I'm so pleased I finally took the step to update my website. Jennifer knew exactly what I was wanting to do and really did an outstanding job! She was very patient as I don't know anything about web design. She answered all my questions, guided me through the process and delivered exactly what I envisioned. I had traffic on the site and was receiving leads immediately which was exciting because my limousine service had been shut down for nearly a year.
Vintage Limousine Service, Lodi
"Jennifer I want to thank you for building my new website. Since you completed it I have got multiple calls and emails and new customers! I have used yelp before and paid monthly for it and never had the same results. Thank you so much. Now I am going to have to hire full time help. I will highly recommend you to anyone needing a new and modern website."
Golden Bear Pool Service, Arizona
Working with Jennifer has been a saving grace for me!! I seriously don’t know what I would have done without her. Our relationship began when I needed someone to streamline my checkout process on my site for me. She did it quickly and communicated with me throughout the process. She was so amazing at it that I hired her for SEO work and managing my site. Eventually, she rebuilt a brand new website for me. Everyone comments on how beautiful it is and I convert clients faster than ever before. It’s been a great experience and I’m so blessed to have her on my team. Highly recommend.
Postpartum Bliss Coach, Alaska
During this past year, I had the pleasure of working with Jennifer to develop a new website for the Lodi Sandhill Crane Association. I cannot overemphasize her professionalism, skill and integrity. None of us in our association had any experience with website design, but Jennifer guided us through the process with patience and confidence. She listened to our needs and came up with creative solutions. The end product was everything we had hoped for.
Lodi Sandhill Crane Association, Lodi
Extremely honest and amazing to work with! She went above and beyond on my website and could not be happier with how it came out. Highly recommend!
Sands for Service Members, Lodi
Best web designer ever!! And now I know why your clients become family.
Wild West Feed, West Sacramento
Make Waves Design, formerly AgriDesigns, has been a life saver for Fiori's Butcher Shoppe. Upon the death of our web designer, Jennifer accepted the challenge to fine tune our site and redesign many facets of it to better accommodate our customers as well as us. I would recommend Jennifer, for her knowledge and personality. Her desire to understand all we needed and re configure to our liking was exemplary. She was and remains as close as a phone call or email, for expeditious trouble shooting.
Fiori's Butcher Shoppe, Lodi
I am so pleased with the work Mrs. Nessler has done with my website. She was beyond accommodating and flexible to fit any changes I asked her to make. I gave her free reign to create the website how she though fit and it came out better than anything I could’ve imagined. And the turnaround time on the website was great! I’ve told her several times how happy I am with my website. Can’t thank her enough.
Crocker Report, Arkansas
Wow! Jennifer did an amazing job on our website. She was extremely attentive, and on time with her proposal. We couldn't be happier with our new website and the entire experience. Well recommended! - Marty Hackworth CEO AMPWRX Solar Solutions
AMPWRX Solar Solutions, Lodi
I'm in tears. You have really made my day. I never knew that I would be able to see my dream come to life. Thank you so much.
Home is Home Properties, Oakland
Jennifer has been more than accommodating when designing my two websites and her patience with me has been great as I've made request after request! I highly recommend Make Waves for sure!
When I started working on my website and realized it was going to be tougher project than I had anticipated, I reached out to Make Waves Design to take over. This worked out so well as my site looks amazing and they are always very honest and easy to work with. I would highly recommend them if you are needing a website designed!
The Huntin' Daddy, Lodi
Jennifer has been not only a joy to work with, but extremely knowledgeable. Her communication has been above and beyond what I expected. She is meticulous and does wonderful work. I will continue to refer our agency clients to her and use her for own support as well.
CEO of Boss Girl, Alabama
I have been very happy working with Make Waves. Jennifer was super helpful, professional and her designs are exactly what I was imagining. Thank you
Stockton Macaroni Kid, Stockton
I'm very happy with the new website Jennifer created for my event business. She worked with me in developing the messages and designed the site to reach today's customers. It looks and functions better than I could have imagined. Great added-value in personalized service.
The Lundquist Company, Sacramento
We have used them for over 10 years now and just redesigned our web page again. Extremely professional, diligent, and knowledgeable. Highly recommend.
Matthew Gibson Winery, Ione
Jennifer did an amazing job on our new website. Our previous site was 11 years old and had seen better days and she gave us a fresh new look in record time. Great rates and a fantastic job. SeriousIy, if you don't believe me, go look at our new site! I am a HUGE fan of her work. Thanks so much Jennifer!
Smokin' Yankee's BBQ Catering, Stockton