AI Search Is Changing How Customers Find Businesses
See How Visible Your Business Is In ChatGPT, Google AI & Perplexity
More people are using ChatGPT, Gemini, Claude, and other AI search tools to find businesses, compare services, and make decisions faster than ever before.
Find out whether AI tools like ChatGPT, Gemini, and Perplexity recommend your business — and what’s hurting your visibility.
OF WEB QUERIES ARE AI MEDIATED
AI search interactions now account for more than 40% of all web queries globally as users increasingly turn to tools like ChatGPT and Gemini for direct answers instead of traditional search.
OF MARKETERS HAVE ALREADY SEEN TRAFFIC DROPS
Since the rollout of AI-generated search results, many businesses are already experiencing changes in website traffic and visibility as users rely more on AI summaries and recommendations.
OF USERS HAVE SHIFTED AWAY FROM TRADITIONAL SEARCH
More than half of surveyed users report significantly reducing or replacing traditional search engines with AI tools for finding information, businesses, and recommendations.
Customers Aren’t Searching the Same Way Anymore
People are asking AI tools direct questions instead of scrolling through pages of search results.
Questions like:
“Best SEO company in Stockton”
“Top-rated HVAC company near me”
“Best local coffee shop to work from”
And instead of showing dozens of options, AI search tools are recommending only a few businesses.
That means your online presence matters more than ever.
If your website, local SEO, reviews, and business information aren’t clear and consistent, your business may not show up at all.
Helping Your Business Stay Visible As Search Evolves
Our customized SEO strategies help your business stay visible as AI and search continue to evolve. From local optimization to stronger website content and online consistency, we help position your business to be better understood, trusted, and recommended online.
REAL RESULTS FROM REAL CLIENTS
RON'S WINDOW TINTING, LODI CALIFORNIA
One of our clients, Ron’s Window Tinting, recently appeared as the #1 recommendation in a ChatGPT search for their services in their local area.
After more than a year on our SEO program, their online presence became stronger, clearer, and more consistent — helping AI tools better understand and recommend their business.
It’s a great example of how long-term SEO strategy can do more than improve rankings. It can help your business stand out in the next generation of search.
What Ron Had to Say About Working With Make Waves
Having previously engaged several large website developers, I experienced frustration stemming from communication difficulties, including limited English proficiency among their staff and delayed email responses. I then discovered Jennifer, who is conveniently located. We quickly established a productive working relationship. Collaboratively, and primarily through Jennifer's expertise, we developed an outstanding website. She is exceptionally easy to collaborate with. Despite the holiday season, she efficiently launched the site within a month. Her contracts are meticulously detailed, a quality I greatly appreciate. There were no unexpected costs; her initial quote precisely matched the final payment. With the site's completion, we are now collaborating on enhancement, including SEO optimization. in a follow-up 15 months later, Jennifer has significantly enhanced her services. Her team consistently updates the website and now manages both ad campaigns and SEO strategies. We conduct monthly conference calls to review progress, discuss updates, and plan our approach for the subsequent month, all tailored to my business's seasonal demands.
AI Search Is Creating New Opportunities for Small Businesses
For years, larger companies had the advantage simply because they had bigger marketing budgets and stronger name recognition.
But AI search is shifting the focus toward businesses with the clearest and most trustworthy online presence. E-E-A-T
(Experience, Expertise, Authoritativeness, Trustworthiness)
That means small businesses that invest in strong local SEO, clear messaging, and consistent online information now have an opportunity to compete in a completely different way.
The Businesses That Adapt Early Will Have the Advantage
AI search is still evolving, which means there’s a major opportunity for businesses that strengthen their visibility now.
The goal isn’t to chase trends. It’s to build a stronger digital foundation that continues working as search changes.
Stronger Local Presence
Your local visibility plays a major role in how AI tools understand and recommend your business. We help strengthen the signals that matter most — from your website and Google Business Profile to reviews, listings, and overall online consistency — so your business is easier to find and trust.
Long-Term SEO Growth
Our SEO strategies are built for sustainable growth, not short-term spikes. By continuously improving your online presence, content, and local visibility, we help create a strong foundation that supports your business as search and AI continue to evolve.
What AI Tools Are Looking For
AI search tools pull information from across the web to decide which businesses to recommend. That means your online presence needs to be clear, consistent, and trustworthy across every platform.
What makes a difference:
- Strong local SEO presence
- Consistent business information online
- Clear website messaging
- High-quality customer reviews
- Optimized website performance
Not sure where your business stands?
That’s exactly what we’re here for.
Businesses Investing in Long-Term Online Visibility






















See How To Get Your Business to Show Up in AI Searches
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We’ll review your online visibility, local SEO presence, and how your business compares to competitors.
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